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KARSON SHADLEY

CREATIVE DIRECTOR. INDUSTRIAL DESIGN. PORTFOLIO OF SELECTED WORKS. 2010-2022.

  • Work
  • About

Owlet

Smart Sock for Babies

Industrial design, strategy, product development

Roles - Lead designer on 3 person team, client point of contact.

The Owlet Smartsock is designed to be the ultimate upgrade to the baby monitor. It tracks a range of vital signs such as heart rate and oxygen intake and sends the information to parents’ smartphones, giving them piece of mind when they’re away from their baby.

Parents have always wanted help keeping an eye on their sleeping baby. As the smartphone set begins to have kids, they’re looking to see how technology can improve traditional parenting tools. Armed with that insight, we studied market trends from clothing to housewares to baby products and used that research to inform our product design process.

The Owlet Smartsock uses the same pulse-oximetry technology long used in hospitals to monitor vital signs. The sock is wirelessly connected to a base station and the user’s device and immediately sends out an alert when vital signs fluctuate.

The Owlet was designed to be an intuitive piece of technology that compliments the aesthetic of a baby’s room, attire, and accessories. It’s easy to use, comfortable to a baby’s touch, and the recharging base station even doubles as a comforting nightlight.

Designed at ASTRO Studios

Core77 Design Awards - Social Impact

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 Our process started with a deep dive into trends in the baby market; specifically how parents were dressing and caring for their newborns. We found a mix of modern comfort and technically advanced products were driving forces. This led us into our f
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 After developing and refining a series of concepts, we dug deeper into the ethnography of our target consumer. Users surprised the team with a preference for a sport/medical look and feel. Consumers demanded that the product not feel “Gerber”&n
 Materials, details and finishes were adjusted to reflect medical performance, reliability and a professional sport aesthetic. Stretch fabric, visible heat welding and exposed tech are used with intention. Perforated and/or breathable
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