Industrial design

Roles - creative director leading a team of 6, client point of contact, principal designer.

HP hired Astro Studios to help redefine printers for the digital age. The original goal was to rethink the archetype of the printer to fit into contemporary homes and our digital lifestyles. Printers stand unused for much of the time until we need them most. They are then dug out of their hiding place and expected to work on command. Our goal with the new era of printers was to make them an attractive addition to the home. This meant, in the case of Tango and Tango X, creating a veil using the output tray as a sort of book cover.

Included are handful of detail images from earlier concept iterations.

iF
Spark Award Gold