Industrial design, positioning, strategy

Roles - creative director leading a team of 6, client point of contact, principal designer.

HP hired Astro Studios to create a new design language for their small to medium sized business printers. We developed “never stop” design language to address the modern needs of agile businesses. We developed a visual language that rooted the body of the printers to the architectural notion of a stack of pure white paper. The interactive parts of the printer reference the cloud through visual lightness and upward momentum. The language is used across the entire OfficeJet Pro line as well as other adjacent products.

NYTimes Wirecutter - The Best All-in-One Printer

2020 Red Dot

2020 iF Award

2019 Good Design Award